Um Imparcial View of Anúncios em vídeo
Um Imparcial View of Anúncios em vídeo
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Per-impression buying: By bidding on individual impressions instead of a predetermined fixed price, RTB offers a cost-effective method of ad purchasing that prevents overspending.
E por fim, a publicidade online oferece 1 feedback imediato e mensurável. As empresas podem possibilitar Administrar o desempenho de AS SUAS campanhas em tempo real e ajustar suas estratégias conforme necessário.
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RTB advertising is an ad buying method where parties buy and sell ad impressions in real time via automated auctions that occur while a page or mobile app is loading.
Muestra tu marca a más personas Muestra tu marca para aumentar el alcance y la participación. Promociona tu aplicación de modo a los usuarios nuevos Promociona tu aplicación entre los usuarios adecuados de modo a impulsar las descargas y la participación.
Payment Processed: The advertiser pays the agreed bid price through the DSP. The SSP then collects the payment, deducts its fee, and remits the remainder to the publisher.
Publishers sell ad space on their websites, and advertisers buy it to display their ads to a target audience. RTB decides which ad to display on a particular site. Traditionally, there are 3 main players involved:
Even if lower-ranking buyers are willing to pay more than those in the front of the queue, this model prevents them from being able to bid if the floor price is met early on.
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Qual é a vantagem de recorrer aos parceiros por vídeo do Google para executar uma campanha do vídeo com uma meta por reconhecimento?
Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication.
Cost-effective for advertisers: When advertisers save money, publishers benefit too. Brands that feel they’re choosing the more cost-effective solution will be more likely to put their trust in publishers using RTB, resulting in less unused ad inventory and increased ad revenue.